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Solarwatt market study 2023 shows: 84% of German homeowners rely on photovoltaics

  • One third of homeowners plan to install in the next twelve months
  • High electricity prices fuel demand for cheap solar energy
  • Online survey of 1,000 people - representative survey by age and gender

Germany is increasingly becoming a solar country: this is shown by the Solarwatt Market Study 2023, which the Hamburg-based opinion research institute Appinio conducted in March on behalf of the leading photovoltaic provider. According to the study, 84 percent of homeowners in Germany already have their own photovoltaic system or want to purchase one to generate clean solar energy. Solarwatt conducted the market study for the second time this year after 2022. For the representative survey by age and gender, a total of 1,000 German homeowners were surveyed online in the period from 7 to 14 March 2023.

One third of homeowners plan solar installation in the next twelve months

Just under a third of homeowners who do not currently use solar power are even planning to install a system in the next twelve months (31.8 percent). In the context of the first Solarwatt market study in March 2022, around 25 percent of those surveyed still stated that they wanted to install their own photovoltaic system in the next twelve months. A photovoltaic system (18.2 percent) is already installed in around one fifth of single-family homes in Germany. In 2022, the share was still 14.6 percent, which corresponds to an increase of only 3.6 percent in the past twelve months.

The Solarwatt Market Study 2023 also shows that the main motive for German homeowners to buy a photovoltaic system is currently the potential to save on energy costs (68.2 percent), followed by the desire for more independence from the energy market (61.8 percent) and the desire to do something good for the environment (43.8 percent). "A ten-kilowatt-peak solar system consisting of durable glass-glass solar modules generates clean energy for around ten cents per kilowatt hour from the moment it is installed - and for more than thirty years," explains Solarwatt managing director Detlef Neuhaus. With such a system, homeowners could save tens of thousands of euros over the entire period.

Solar expansion: industry, politics and investors join forces

According to Neuhaus, the Solarwatt Market Study 2023 confirms the population's sustained desire for solar power: "The use of a solar system makes absolute sense for homeowners from an economic and ecological perspective. Moreover, the technology is now fully mature. But if we want to keep and build up the added value here in Germany and Europe in the future, we need a solidarity between industry, politics and investors. Only in this way can we establish a strong solar industry on the old continent in the long term." Solarwatt is one of the pioneers and innovation drivers of the European solar industry with 30 years of experience. In the meantime, every fifth solar system up to ten kilowatt peak in Germany comes from Solarwatt.

Source: Solarwatt-PM from 03.04.2023


Keywords: DE-News, Renewable, PV
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