On the insulation market, so-called "natural" insulation materials such as wood wool, hemp, cork, granulates and co. are still niche products. However, they are on the rise throughout Europe, at least from the architects' point of view: According to a survey of 1,600 European planners, the use of natural insulation materials is likely to increase in seven out of eight countries. The future prospects for mineral wool, the market leader, are also favourable in this country. According to the architects' forecast, other insulation materials will have a much harder time.
Natural insulation materials are expected to grow strongly in Germany and most countries - which is certainly related to the trend towards sustainable building, which was also highlighted as a strong development by architects in the same study. Mineral wool is also seen as an insulating material with a future in Germany and most countries - this is certainly also related to the market position of the large mineral wool manufacturers in Europe. PUR/PIR systems, on the other hand, are somewhat weaker - in Germany, planners even expect a slight decline in demand.
In most countries, the architects surveyed do not believe that insulation with EPS/XPs currently has strong growth potential - despite the relatively long service life of polystyrene-based core insulation, which has made these insulating materials so economical and popular. The image problems of the materials, which have come under fire because of fire hazards and also do not seem to fit in well with the current trend towards sustainable building with their somewhat anachronistic "Styrofoam" image, are too high.
Exceptions here, however, are Poland and the Netherlands, where plastic-based insulation is still popular. The EPS industry has also managed to gain ground there in terms of sustainability: It is certainly no coincidence that the first large European recycling plants for EPS insulation materials were launched in the Netherlands.
